Your Mobile Commerce is Underperforming. I Know Why.
Mobile represents 65% of your traffic but only 30% of revenue? Your app crashes during big sales? Competitors' apps feel 10x faster?
I'm Eric Reid. I've built mobile apps you've used. I led mobile commerce engineering at Honey (acquired by PayPal for $4 billion) and Alo Yoga - one of the largest e-commerce companies in the world. I help CEOs turn their mobile channels from liability to competitive advantage without the politics, without the fluff, just strategic technical leadership that works.
The Mobile Problems Your Team Can't Solve Alone
These aren't just technical issues - they're business problems that need strategic leadership
Your App Crashes When It Matters Most
During flash sales or product launches, your app fails. Your team says "it's complicated" but can't give you a clear fix or timeline.
Mobile Feels Like a Different Company
Desktop works great, but mobile is slow and clunky. Different payment flows, missing features, frustrated customers.
Engineering Says "We Need to Rebuild"
Every problem leads to the same answer: complete rewrite. Meanwhile, you're bleeding customers to competitors daily.
No One Owns Mobile Strategy
Mobile decisions happen in silos. No unified vision. iOS team says one thing, Android another, web team shrugs.
Can't Ship Features Fast Enough
Competitors launch mobile features in weeks. Your team takes months. The roadmap feels like wishful thinking.
Mobile Metrics Are a Black Box
You know mobile underperforms but can't get clear answers why. No one can explain what to fix first or what it'll cost.
What Happens With the Right Mobile Leadership
Real outcomes from my work at PayPal, Honey, and Alo Yoga
Built the mobile infrastructure that helped scale Honey to a $4 billion PayPal acquisition.
Transformed Alo Yoga from desktop-first to mobile-first. App rating went from 2.2 to 4.9 stars. Revenue went up by 57%.
Streamlined development at scale. What took months now ships in weeks across all platforms.
I've Built Billion-Dollar Mobile Commerce
I've been building apps since the day the iPhone was released. After leading mobile engineering at companies like Honey, and Alo Yoga, I've seen the pattern: mobile commerce winners aren't just technically superior - they have leaders who understand both the technology and the business.At Honey, I helped build the mobile infrastructure that supported millions of users and ultimately led to a $4 billion acquisition. At Alo Yoga, I transformed their mobile experience from an afterthought into a major revenue channel.
The difference? Strategic technical leadership. Not coding, not consulting, but knowing exactly what needs to be built and ensuring it happens. That's what I bring to every engagement.
Created apps for household names like American Idol, Jet Blue Airlines, the NBA and Major League Soccer
Built mobile infrastructure at Honey through $4 billion PayPal acquisition
Led mobile transformation at Alo Yoga and Alo Moves, scaling revenue by 57%
Scaled engineering teams from 5 to 50+ at multiple companies
Saved millions through strategic technical decisions and team leadership
Flexible Engagement for Your Situation
From strategic assessment to ongoing leadership
$9,500 - Get clarity in 2 weeks. I assess your mobile situation and deliver an executive roadmap with clear next steps.
From $22,000/month - Full strategic leadership for your mobile initiatives. I guide strategy, teams, and execution.
The $9.5K Mobile Strategic Assessment
In 2 weeks, I'll give you what your team can't: an objective, strategic view of your mobile commerce situation. This isn't a technical audit full of jargon - it's executive-level analysis that tells you exactly what needs to happen.What you get: Clear answers to your biggest questions. Should you rebuild or fix what you have? Native apps or progressive web? Which team changes will have the biggest impact? You'll leave with a roadmap any competent team can execute.
Complete assessment of your mobile technology choices and their business impact
Team structure and capability evaluation - do you have the right people in the right roles?
Development velocity analysis - why features take so long and how to ship faster
Strategic roadmap with clear priorities, timelines, and resource requirements
Executive summary with go/no-go recommendations for major mobile initiatives
I Work with CEOs Ready to Fix Mobile
The best fit is companies where mobile should be a strength but isn't
Growing E-commerce Brands
$5-$100M+ revenue, 50%+ traffic from mobile, but mobile conversion lags desktop significantly.
Peak Traffic Challenges
Flash sales, product drops, or seasonal spikes that crash your mobile experience when you need it most.
Mobile Transformation
Desktop-first companies trying to catch up to mobile-first competitors. You know you're behind but not sure how to catch up.
Technical Team Struggles
Good developers who are overwhelmed. Too many priorities, unclear mobile strategy, shipping too slowly.
Your Competitors Are Building the Future.
You're Still Fixing Yesterday's Problems.
I help companies like yours turn mobile from a massive headache into a competitive weapon.
Book a 30-minute strategic discussion. We'll talk about your mobile challenges and I'll share specific ideas on how to fix them. No generic advice, no sales pitch - just straight talk from someone who's helped companies earn hundreds of millions in mobile revenue.
Have questions first? Email me: [email protected]