I Find What's Broken. I Build What's Missing.
I'm Eric Reid. 25 years of building and fixing products, two acquisitions, and I still ship code every week. Companies bring me three kinds of problems.
$4B EXIT · 13X TEAM GROWTH · 57% REVENUE GROWTH · 2M USERS
01 — WHICH ONE IS YOU?
Three kinds of problems land on my desk.
You need a CTO, not a full-time one
Your team is shipping but the needle isn't moving. A big technical decision is coming and you need someone who's made these calls before. I step in as part of your leadership team.
You vibe coded something real
People use it. Maybe they pay for it. Now it has to survive growth, security questions, and someone else reading the code. I make it production grade without starting over.
You have an idea and no engineers
I design it, build it, and ship it, production grade from the first commit. When it works, you build on it instead of starting over.
02 — THE RECORD
Results with names attached.
Specific results from specific engagements: what happened and what my part was.
$ 4 B
PAYPAL ACQUISITION
I hired the Android team at Honey, built the mobile infrastructure, and launched to 2 million users. When PayPal acquired Honey for $4 billion, that mobile stack held up under diligence.
13 x
ENGINEERING TEAM GROWTH
I took Alo Yoga engineering from 5 to 65 people. I built the hiring process, team structure, and architecture to support revenue growth from $350M to $550M.
$ 3 M+
ANNUAL SAVINGS
I redesigned Alo Yoga's infrastructure with a serverless architecture that cut over $3 million per year in operating costs.
2 M
USERS IN SIX MONTHS
I went from zero to a shipped Android app with 2 million active users in six months at Honey. I hired the team, defined the architecture, and shipped it.
03 — WHO YOU'RE HIRING
Two acquisitions, 25 years of building.
The through line: figuring out what needs to happen and making sure it gets done.
- YEARS BUILDING
- 25
- ACQUISITIONS
- 2 — TWITTER, PAYPAL
- COST CUT
- $3M+/YR
- CURRENT BUILD
- 4 CODEBASES, SOLO
04 — THE RATE CARD
How we work together.
Five ways in, depending on where you are and what you need. Prices included, because guessing helps nobody.
E1
Rapid Teardown
Focused diagnostic. I audit your code, your architecture, and your team, including the app you vibe coded. You get a prioritized action plan your team can run with.
Best for — You suspect something is wrong but need someone to pinpoint it.
~$9.5K
The guarantee: if the teardown doesn't tell you something you didn't already know, you don't pay for it.
E2
Deep Audit
Everything in the Rapid Teardown, plus I go deeper into your architecture, your team, and your competitive position. You get a phased roadmap your board can follow.
Best for — Preparing for a major investment or platform decision.
~$25K
E3
90-Day Growth Sprint
I embed with your team for 90 days. We pick the metrics that matter and move them together. I'm in the standup and in the code reviews, making the hard calls with you.
Best for — You need the numbers moving this quarter.
~$75K
E4
Fractional CTO
Ongoing technical leadership. Architecture decisions, team structure, vendor calls, code reviews, incident response, hiring. Part of your leadership team.
Best for — Between CTOs or not ready for a full-time hire.
$4K-$20K+/mo
A full-time CTO runs $300K and up before equity. This buys the part you need.
E5
Zero-to-One Build
Version one from scoping to launch: architecture, design, code, handoff. The current one: a privacy-first health platform, four codebases, native iOS app to the data science, built solo.
Best for — Founders who need version one shipped by someone who has done it before.
Scoped per project
05 — STRAIGHT ANSWERS
The questions people actually ask.
How many hours do I actually get?
It depends on the engagement, and we set it together up front. The lower end of the fractional range is a few hours a week of advisory. The upper end is me in your standup, acting like your CTO. What you never get is a junior consultant subbed in behind the scenes.
Do you write code or just advise?
Both. I still write code every week, and right now I am shipping a four-codebase health platform solo. If your problem needs hands on a keyboard, mine are available.
Why is the teardown $9.5K?
Because it is two weeks of my full attention, and you get every finding, not a teaser for a bigger contract. It also comes with a simple guarantee: if it does not tell you something you did not already know, you do not pay for it.
What if we already have engineers?
Good. Keep them. My job is making the calls they should not have to make alone, and leaving them stronger than I found them. If you already have senior technical leadership that is working, then I am not the right fit.
What happens when the 90 days end?
You keep everything: the roadmap, the processes, the hires, the momentum. Some clients move to a lighter fractional arrangement. Plenty just shake my hand, and that is the point.
Can you fix my vibe coded app without judging me?
Yes. You shipped something people actually use, which is more than a lot of beautifully engineered codebases can say. I will meet the app where it is and make it production grade without starting over.
Do you only do mobile?
Mobile is where I made my name, but the work is broader: web platforms, backends, data pipelines, AI features. The build I am shipping right now runs from a native iOS app all the way back to the statistical engine behind it.
06 — THE TEARDOWN
Two weeks. Every finding. No jargon.
In two weeks, I'll give you what your team can't: an honest, outside view of your situation. Your code, your architecture, your team, written up in plain English with straight answers to the questions you brought me.
Should you rebuild or fix what you have? Where is the next outage hiding? Which fixes are worth the money this quarter? You walk away with a roadmap any competent team can execute.
- Stack and architecture review
- Security and data review
- Conversion or activation funnel analysis
- Team and process evaluation
- Prioritized roadmap
07 — FREE TOOLS
Figure out where you stand before we talk.
TOOL 01 — GAP CALCULATOR
Running a mobile-heavy brand?
Most brands don't realize how big the gap is between their mobile traffic and their mobile revenue. Plug in your numbers and see for yourself.
Calculate your gap →TOOL 02 — CTO GUIDE
Just raised and need tech leadership?
Not sure if you need a full-time CTO or a fractional one? Here's a comparison that breaks down the costs, timelines, and tradeoffs.
Read the guide →TOOL 03 — MOBILE AUDIT
Not sure where your mobile stands?
Quick audit. Ten yes-or-no questions. You'll get a score, specific recommendations, and a sense of how you compare to the companies doing this well.
Take the audit →08 — NEXT STEP
Let's figure out what's going on.
30 minutes. You talk, I ask questions, and you leave with the three things I'd fix first. If we never talk again, you keep the list.
RATHER EMAIL? eric@invertedimpact.com
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